How to use twitter to drive traffic to your Facebook page
The key is to tweet your stories or posts from your Facebook page and write your tweet so it will be re-tweeted by your twitter followers to reach the followers they have.
Auto twitter settings from Facebook which are designed to tweet your Facebook posts are fine but they often do not create a tweet that will attract the attention of your twitter followers. Its best to write your own tweet tailored to grab the attention of your twitter follower as your message stands a better chance of being re-tweeted
For example – below is a bad and good example directly from tweets the GardenAdvice team have used in the past
GardenAdvice.co.uk @MyGardenTeam25 Jul
I posted 15 photos on Facebook in the album “Some of the GardenAdvice Teams 2013 highlights so far with flowers” http:/fb.me/LNMmoAgm
GardenAdvice.co.uk @MyGardenTeam18 Jun
Bees on overtime – After a cold start to the spring which delayed many plants from coming into flower the last… http://fb.me/2Ng2jOoxh
In the two examples above the Bees on Overtime created over 12 times more page views than the 15 photos on Facebook. The Bees on overtime is simply a more interesting message which was re-tweeted a number of times.
The metrics of Re-tweeted content
A re-tweet from a tweeter in the same audience sector with 500 followers will produce 100 page views on average to your articles or post a tweeter in the same audience sector with 1500 followers will produce 300 page views on average to your articles or posts.
Tweeters with followers of more than 1500 tend to produce less page views for your articles or posts per 100 followers because often twitters with over 1500 followers tend to have a “forced audience” created by marketing and not organic growth by other tweeters finding them.
For further information on marketing by twitter click here
If you are a Gardenadvice marketing client then ask you partnership manager on the Gardenadvice Team with some help with your twitter marketing campaigns