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GardenAdvice Guide to Promotion on Search Engines

December 11th, 2013 · No Comments

Google is the key when it comes to search engine promotion, this is because Google re-sells its data to most other major search engines that reconfigure the data for use in their own search.

A search engine’s task is based on helping you find relevant and good  quality information on the Internet to keep you using the search engine. A search engine collects the information in a number of different ways based on a mathematical theory called an algorithm which determines how your web site is interpreted by the search engine.

 

To achieve a high listing on most search engine the GardenAdvice team recommend the following

Content – Content is key, in the same way content shows your expertise or your business’s unique selling point, content demonstrates to a search engine you should have a high ranking in the results because of the information that has value to its users. So get writing new content with blogs, new web pages, and update existing information often and on a regular bases.

Tips on writing: If your business is based at a location such as a garden centre or bed and breakfast extend you writing to cover local events and attractions to draw a wider population to your site.

 

Key words – Pay attention to what you clients and customers are asking for and the way they ask for it. Use your client’s and customer’s terms and strings of words in your web site content as this is what they will be searching for.

 

Key Events and News – Key events and news makes great content for website news section and blogs, and this allows for regular updating to keep your content current!

Website Page Addresses – use web page addresses that also act as a title for example http://www.gardenadvice.co.uk/blog/why-are-sheds-always-the-wrong-size-and-shape/

Create a network of third party websites that will help promote your content.

 

One of the key areas to promote your content and website to viewers and to search engines is through 3rd party web sites.

Facebook – create a Facebook page ideally using your main web site address as the Facebook page title for example: https://www.facebook.com/GardenAdvice.co.uk.

Post to your facebook page often using lots of pictures and include links to your main web site.

Blogs – easy to add to a website using WordPress free software or similar. Most blogs can be set up to have new content in easily.

Twitter – depending on your type of business twitter is a useful tool for promoting your new and updated content to google and other search engines.

Pinterest – the key is to publish lots of interesting Pins, with lots of interesting content accompanied by a URL to your website

GooglePlus Page – create a Google page for your business using the main web site address as the GooglePlus page. GooglePlus needs to be linked into your website so that Google can confirm that you are the owner of the site. Instrustructions of how to do this can be found on Google Plus https://support.google.com/webmasters/answer/1708844?hl=en

Evernote – not only is this a useful business tool, creating an Evernote folder and publishing it using some of your main articles on a regular basis can also draw in more traffic to your website.

Linkedin – useful for promoting content and for connecting with similar businesses, suppliers and customers.

 

Google Webmaster Tools – it’s worth signing up to Google webmaster tools which is a free service because it can supply you with information and how google and other search engines see your web site and any potential problems www.google.com/webmasters/tools/

Google analytics – another free service detailing the traffic to your web page http://www.google.com/analytics/

As an Expert Supplier with GardenAdvice, part of the service we offer is to provide you with advice and assistance in relation to promoting your website on a number of search engines – just ask your partnership manager for assistance.

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